FAN FARMING: Lady Gaga plans to cultivate her fan base by releasing exclusive tracks of her new album "Born This Way" on FarmVille, a popular Facebook game with about 46 million players a month.
FUTURE OF MUSIC?: "GagaVille" is a sign that artists are going where fans are, and that's on Facebook, Twitter and playing online games. The unusual release comes as the industry is in the midst of a decade-long decline in CD sales.
OTHER PERKS: FarmVille maker Zynga is also giving fans who buy a $25 game card a free album download, while giving away concert tickets and signed CDs in drawings to people who play other games it makes.
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